McKNIGHT KAUFFER, E. (1890-1954) ~ Shell. Stronger and Stronger. You Can Be Sure of Shell.
Gouache on Winsor & Newton art board. Original artwork for a Shell poster. 38 x 55 cms. Signed and dated by the artist. On the rear is the stamp of the Shell archive “Design by McKnight Kauffer 14 August 1939”.
It was the ability of Kauffer’s to smuggle the avant-garde movements of the day into his commercial art, apparent in this design, that Aldous Huxley praised in a 1937 Museum of Modern Art catalogue: “In this matter McKnight Kauffer reveals his affinity with all artists who have ever aimed at expressiveness through simplification, distortion and transportation”
Provenance: Shell Archive Sale, Sothebys, 2003; Private Collection